RUN OR DYE, the world’s most colourful run and festival will once again take place in the stunning of Penshurst Place, the 14th Century Manor House on Sunday July 1. Run Or Dye has seen thousands of participants run, walk, jog or dance around the course which offers stunning views and a burst of colour at every 1km as runners are showered with rainbow dust. The Penshurst event has inspired over 12,000 people to take part in a 5k or 3.5k run and now reaches out to inspire the youngest generation. In 2018 six year old and under mini runners can take on a 1k dash – the challenge now is whether the adults can keep up?
Five thousand runners are expected to take part in Run Or Dye with all participants encouraged to get covered head-to-toe in colour, before running, jogging or dancing through five different dye zones before reaching the finish line. Once the runners have finished their 5k, 3.5k or 1k courses they’ll have a chance to experience a true festival atmosphere with paint-throwing games, music, a variety of food and retail stalls and free access to the Penshurst Place Adventure Playground. The festival culminates in an explosion of dye from the Run Or Dye stage, ensuring that this truly is the World’s Most Colourful Run!
Following on from the success of raising £25,000 for the Kiss It Better Appeal each year in 2016 and 2017, Run or Dye will once again be partnering with the Great Ormond Street Hospital appeal, which was set up by Carmel Allen (former Beauty Editor at Vogue) whose daughter Josephine was treated at the hospital for Neuroblastoma. Carmel comments, “Kiss it Better is something every parent says and does when their child is sick or injured. When my own daughter, Josephine, was being treated for cancer in 2003 I wanted to turn her experience into something positive and help improve the lives of children with cancer everywhere. All the money Kiss it Better raises goes to fund research into childhood cancers at Great Ormond Street and each piece of research we fund makes a difference. Josephine is 16 now and doing well and is fundraising herself now! We have run together in each of the Run or Dye events and it’s fantastic fun. Families come together to dance, run, sing and get covered in colour – and all while helping other children. It’s the best way to spend a Sunday morning.”
Josephine, now 16, adds, “My mum set up Kiss it Better when I was a very poorly child. Now, 15 years later I do all I can to help other children who have cancer so they can grow up healthy like me. Run or Dye is a brilliant way for me to get all my school friends together to run and have fun together. I’m also hoping to bring my little cousins and stepbrothers to run the 1K Mini Runner Dash too so they can get covered in colour – they will LOVE that. Run or Dye has raised £50K for Kiss it Better in two years and this year we’re going to add even more! “
All runners taking part will receive a white t-shirt and a Run Or Dye goodie bag including dye packs, helping to add to the colourful thrill of the day. With a race distance for everyone, and a festival atmosphere this is the family fitness event of the summer!
Visit http://runordye.co.uk/ for more information and to sign up and get early bird tickets.
