Events have always been a way for people to unite and celebrate a common interest or cause. These events, from intimate get-togethers to huge festivals, foster a sense of community and leave lasting impressions. They allow us to experience something new and to connect with others who share similar passions.

“Bringing people together, sparking conversations, and creating unforgettable experiences, events have the power to inspire, educate, and entertain. Whether it’s a sporting event, concert, or conference, they celebrate life, community, and the human spirit,” says Shaun Stephens, a professional live event streaming service provider at Loghic Connect.

But what exactly is live streaming, and what fantastic perks can it bring to your live events?

What Is Live Streaming?

Live streaming refers to the process of broadcasting video or audio content in real-time over the internet, allowing

viewers from all around the world to watch and listen simultaneously. This technology is becoming increasingly popular due to its ability to reach a global audience quickly and efficiently with minimal cost. 

According to a survey by Livestream, 80% of consumers prefer live video content over traditional media. Additionally, research from the Interactive Advertising Bureau (IAB) has shown that 81% of marketers and advertisers plan to use live streaming in their campaigns in 2018. 

Various industries, including news broadcasting, entertainment, education, gaming, and sports, leverage live streaming to reach a larger audience, provide real-time updates, and engage with viewers meaningfully. 

Keep scrolling to uncover the perks of live streaming your event – spoiler alert; it’s a game changer!

1. Boosting Audience Engagement

Attending events in person can be challenging due to distance or scheduling conflicts. Not to mention, sporting and adventure events are exciting moments audiences can’t afford to miss.  For this reason, live streaming has grown in popularity as an accessible solution to creating a more inclusive experience.

It also enhances audience engagement. By leveraging interactive features such as real-time comments, Q&As, and polls, live streaming creates a more immersive and participatory experience. As an event planner or organiser, improving audience engagement through live streaming should be a priority, especially in this digital age.

2. Increasing Revenue Opportunities

One way to monetise your streamed event is by selling tickets for virtual attendance, offering viewers an experience they can enjoy from their homes. Another option is to monetise the stream by featuring ads and sponsorships, which can benefit both the event host and the companies sponsoring.

Additionally, creating an additional revenue stream through merchandise sales can generate income even after the event. Incorporating live streaming into your event planning can offer numerous benefits beyond expanding the audience reach, including new opportunities for increased revenue.

3. Improving Accessibility

Live streaming can easily overcome geographical barriers, allowing people worldwide to participate in your event without costly travel and accommodations. Additionally, live streaming will enable people with disabilities to attend events and partake in the experience.

This is an essential factor to consider when planning events, as accessibility should be a top priority for organisers since, according to the World Health Organization, over 1 billion people, or approximately 15% of the world’s population, have some form of disability. Live streaming also offers a low-cost alternative to in-person attendance, making events an attractive choice.

4. Enhancing Brand Awareness

Live streaming your events can be incredibly beneficial for enhancing your brand awareness. By offering your audience a front-row seat to your event, you’ll be able to build brand recognition and leave a lasting impression in their minds. In addition, streaming can significantly expand your brand’s reach, allowing people worldwide to tune in and engage with your content.

You can also leverage social media to promote your brand and increase visibility by streaming on platforms like Facebook Live, Instagram Live, or LinkedIn Live. Through live streaming, businesses can gain exposure and increase engagement with their audiences, ultimately leading to higher brand recognition and customer loyalty.

Cozy Up To Instant Connection With Live Streaming

Live streaming has revolutionised the way people consume sporting and adventure events. With its ability to reach a wider audience, generate new revenue streams, and improve accessibility, live streaming has become an essential tool for event organisers looking to grow their brand and engage with their audience.

At Limitless Pursuits, we understand the value of strong brand association. We offer a variety of advertising opportunities to help you build brand recognition, increase visibility, and generate new leads. By partnering with athletes, charities, and event organisers, we create opportunities for companies to connect with their target audience and positively impact the world. 

Contact us today to learn more about our advertising opportunities and how we can help you elevate your brand. Whether you’re looking to sponsor an event, work with an athlete, or support a charitable cause, we have the expertise to help you achieve your goals.

Let’s work together to create meaningful connections and make a lasting impact!